This post describes some exciting patterns observed in the habits of young people, which anyone in a field that wants to appeal to people should distinctly be very aware of.
Considering how most communications today, from work to relatives to everyday matters, are based online, the very high millennials smartphone ownership stats do not come as a surprise. With the importance of social networks being not only a distraction, but for many a way to plan their life, setting up events and staying in touch with the crucial groups of folks in their lives, some businesses such as those incorporated in Wind Telecom’s parent company are even providing social media-specific allowances in their data packages, so that their use is not restricted.
Probably about the most significant changes in the last ten years regarding the retail business, and in the majority of its subfields, is the exponential advancement of online platforms. As recent studies show that the most downloaded apps on mobile phones are the best known internet-based shops, the millennial consumer trends indicate that marketplaces are not fundamentally a primarily physical establishment today. For sure, an industry that is thriving because of this is that of network manufacturers, as demonstrated by investments by important figures like Telecom Italia’s US shareholder. In the age where limitless data and next-day delivery are not only a perk, but something that is expected, firms definitely have to appeal to this demographic to stay relevant.
With a generation of millennials growing up with technology, it is anticipated that fields such as marketing and advertising need to adapt to the latest digital platforms if they want to be appealing to their growing target audiences and still be relevant in the current market. Even those labelled as generation Z are today coming of age and entering the world of university education or the employment market, so a big proportion of the primary customers will soon be digital babies. Content is therefore becoming more interactive, briefer: gone are the days where one would spend ten minutes in front of the television watching adverts waiting for their movie to start again: if an ad is not eye-catching in its first few seconds, it will be skipped.
One sector that has considerably been influenced by millennials and technology statistics is that of entertainment. As countless media forms are gradually leaving their classic platforms, such as tv networks and radios, and moving on to online solutions, things like the layout of content and advertising need to follow through. The consumption statistics, incentive of the likes of Vodafone’s Canadian shareholder, indicate how young adult do not consider devices like a tv as a necessity, instead preferring the adaptability of a laptop computer or smartphone screen: the millennial entertainment trends show content consumption happening on smaller screens, as many watch their preferred show on their phone during their journey to work.